View 1970 Icon Ford F-100 Photos
Icon's restored, customized, $400K 1970 Ford F-100 pickup is the stuff of old-truck dreams.

We admit that even we were taken aback by the roughly $400K price of Icon's custom 1970 Ford F-100 pickup. But for the discerning, highly affluent buyer looking to relive a time when trucks were real trucks, Icon's rebuild is nothing short of epic. Just look at it.
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