View Photos of the Electric 2021 Rivian R1T
The quickest version can hit 60 mph in 3.0 seconds.

Rivian is a new American electric-car startup brand that is aiming to reinvent the segments its vehicles will enter. This sounds like a story that we have heard many times from many startups, but Rivian has avoided the usual vaporware criticism by hitting the ground running: no concept cars, no flashy teasers, just this first look at what it claims is the production-ready vehicle. Rivian's headquarters in Plymouth, Michigan, already has 600 employees, and the company bought and is revamping Mitsubishi's enormous Normal, Illinois, production facility. Rivian has chosen the Los Angeles auto show as the debut location for its first two production vehicles: the R1T pickup shown here and the R1S SUV.

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