- Never heard of a Dual-Ghia? In the 1950s, it was the A-list car to have.
- This one has an onboard record player, fitting for a brand of car owned by nearly every member of the Rat Pack.
- The style is hand-built Italian, but the power is V-8 American.
Frank Sinatra. Lucille Ball and Desi Arnaz. Sammy Davis Jr. If you were on the celebrity A-list in the 1950s, then you drove something even more special than a Cadillac or a Mercedes. Something handmade, exclusive, and jaw-droppingly gorgeous. Something that said, "I did it my way." Something like this 1958 Dual-Ghia swinging into the scene over at Bring a Trailer (which, like Car and Driver, is part of Hearst Autos).
This convertible, in super classy burgundy over tan leather, is very rare; it's said to be #60 of 115 cars made. It's a big-finned, big-chrome blend of Italian coachwork and American V-8 power.
If you've never heard of a Dual-Ghia before, that's understandable. A relatively short-lived partnership between the Detroit-based Dual-Motors Corporation and the better-known Carrozzeria Ghia coachbuilding house in Italy, the Dual-Ghia lasted just three years, from 1956 to 1958. At the time, the company could boast the longest production line in the world, with Dodge-based frames and drivetrains being shipped to Italy for bodywork and interiors, then shipped back to Detroit for final assembly.
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The roots of the idea can be traced back to Ghia's concept work with Chrysler in the early 1950s, which produced the Firearrows I through IV and the Firebomb. While never put into production, these cars gave Chrysler something to point to at auto shows when GM stuck a Corvette in its display.
Dual-Motors was so-named because it mostly built fire trucks and the like, vehicles that would have one engine for driving and another for pumping water. Workmanlike fare, but fire trucks sure have a lot of chrome on them and require skilled assembly, so the company workforce had the ability to build something special. The owner of Dual-Motors, an Italian-American named Eugene Casaroll, had the desire.
Fitted with a 315-cubic-inch "Red Ram" Dodge V-8 good for 230 horsepower, a Dual-Ghia could run up to 120 mph, very fast for its day. When at rest, its incredibly labor-intensive build quality was equally stunning. The paintwork at Ghia involved some 15 coats of hand-polished lacquer.
The car cost $7650 when new, nearly $90K in today's money, making it one of the most expensive cars on sale in the U.S. at the time. As production was so slow, only the well-connected could get their hands on one, and the cars cropped up in all sorts of great stories of the era. Once, then-governor Ronald Reagan lost his Dual-Ghia in a poker game with President Lyndon Johnson.
This example is peak Rat Pack era, with an onboard Highway Hi-Fi record player. You can just see ol' Blue Eyes at the wheel, cruising around Palm Springs.
Somehow, every Dual-Ghia lost money for the company that built them, and the cars soon faded from the scene. For a time, though, not even a Rolls-Royce could touch them as the way to make the scene.
The auction ends on October 23.
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