- The 2025 Toyota Prius starts at $29,485 for the LE trim, an increase of $400 compared with last year's car.
- Pricing goes up from there, with the top-spec Limited trim starting at $36,500—matching the LE's $400 increase.
- Apart from the small price hike, the Prius's only notable change for 2025 is the addition of the Nightshade trim to match the rest of Toyota's lineup.
It's been some three years since Toyota introduced the fifth-generation Prius, which saw the hypermiler transform from an ugly duckling that didn't drive particularly well into a downright attractive car. Plus, the updated Prius even gained some driving spunk by adding 73 horsepower.
Toyota has just announced pricing for the 2025 Prius, which starts at $29,485 in the entry LE trim. The new price raises the bar by just $400 compared with last year's model—a trend that continues across the lineup. XLE models, which add larger wheels and improved tech, now start at $32,930. The top-of-the-line Limited trim now starts at $36,500.
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Apart from the price, the biggest change for the 2025 Prius is the addition of a Nightshade trim. Based on the XLE, the Nightshade follows suit with the rest of Toyota's Nightshade models by adding black badging, black front door handles, and black bumper trim. The Nightshade is also offered with an exclusive color, which Toyota calls Karashi.
All Prius models (excluding the plug-in-hybrid Prius) are equipped with a 194-hp hybrid setup that uses a gas-fed 2.0-liter inline-four commandeered from the Toyota Corolla Cross. It pairs with two electric motors and a continuously variable automatic transmission. Front-wheel drive is standard, though the optional all-wheel-drive system ($1400) adds a permanent-magnet electric motor to the rear axle for an additional 2 hp.
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
