Luxury-Car Brands from Aston to Porsche Are Selling Indulgent Miami Living
For a truly brand-loyal lifestyle, try out these ultra-high-end residences in Miami from some of the world's best-known luxury automakers—and the perks, some of them automotive, that come along with the real estate.
Luxury-goods companies of all sorts are engaging in a practice known as brand extension in a bid to sell consumers not just a product but a lifestyle. Now a handful of automakers are applying this concept to the Miami real-estate market. Here’s what some of them offer.
Aston Martin Residences
Completion Date: 2024
Initial Asking Price: From $900,000
Number of Floors: 66
Aston Martin Residences
Brand Tie-ins and Car-Related Perks: Owners can work with Q by Aston Martin to style their apartment. Purchase the penthouse, and you’ll get keys to one of the world’s 24 Aston Martin Vulcans too.
Other Amenities: A golf simulator, a boxing gym, and two movie theaters, one of which is contractually obligated to play a Bond film, probably.
Bentley Residences
Completion Date: 2027 (planned)
Initial Asking Price: From $4.2 million
Number of Floors: 63
Bentley Residences
Brand Tie-ins and Car-Related Perks: Floor plans are named after current and historic Bentley models, giving credence to "I’ve slept in my Arnage."
Other Amenities: A whiskey bar and a cigar lounge, plus a yoga studio to flush the booze and nicotine from your system.
Completion Date: 2027 (planned)
Initial Asking Price: From $550,000
Number of Floors: 67
Brand Tie-ins and Car-Related Perks: There’s a Mercedes-Benz racing simulator, and a fleet of Benz vehicles are available to shuttle residents around Miami because calling an Uber is for the proletariat.
Other Amenities: A recording studio for the DJ offspring who just won’t move out already, as well as a screening room.
Pagani Residences
Completion Date: 2027 (planned)
Initial Asking Price: From $2.9 million
Number of Floors: 28
Pagani Residences
Brand Tie-ins and Car-Related Perks: Private garages and a private lounge for Pagani owners make everything very, what’s the word? Yeah, private.
Other Amenities: A marina that’s perfect for whale watching and a rooftop pool that will undoubtedly attract whales.
Porsche Design Tower
Completion Date: 2017
Initial Asking Price: From $6.6 million
Number of Floors: 60
Porsche Design Tower
Brand Tie-ins and Car-Related Perks: In-unit glass-walled garages with two or four parking spaces and car elevators eliminate the need for any awkward small talk.
Other Amenities: A golf simulator, a private theater, a spa, and a shrine to Piëch (kidding).
If the late writer Lewis Mumford was right and the national flower is the concrete cloverleaf, then we are all motorheads in some small way. Except in Larry’s family, where almost no one is. His parents would have rather he have become a doctor or lawyer, instead of an automotive ink slinger. But he comes about it rightfully, as they bought him a book on antique cars when he was in grade school. Larry's Tribune News Service column reaches millions of readers worldwide each week. He has served as editor-in-chief at Dealer.com and worked for ABC-TV and Fox Business News. He writes for a number of freelance clients in addition to serving as a concours judge nationwide.
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